数字的Marketing

签名活动登陆页面
访问GPS已创建landing pages for large annual events，这一直在向网站推动更多的流量，同时对其进行更多的曝光以及访问者的其他信息。Desert X一直是具有7,715页浏览景观的顶级着陆页。

Updates
访问GPS为销售和营销计划推出了一份新的报告MICRITE，包括轻松导航，以搜索部门之间的报告。迄今为止，自1月24日起，我们合作伙伴收到了超过1,500页的浏览量。

Find Your Own Oasis – the Making of a Song
“Find Your Own Oasis” is the Greater Palm Springs theme song.A landing page for the song已创建，将网站访问者留在歌曲制作的场景后面，并邀请他们在iTunes上下载歌曲以获得.99。这首歌的收益有助于为大棕榈泉的旅游基金会提供资金。

有机交通
Organic traffic is the top traffic driver to the Visit GPS website. In January and February, organic traffic accounted for 33.58% of total traffic. The other top-performing traffic channels were paid search (29.9%) and display (19.2%).

On the Horizon
Check the website shortly for a new Favorites feature. Visitors will be able to select their favorite restaurants, hotels, activities and events to create a list of things to do while visiting the oasis.

如何参与其中
Partner Extranet:请务必通过登录合作伙伴外联网，在访问GPS网站上保持您的个人资料www.mygpscvb.com.。This includes updating listing data and your business description, images and special offers for chillpass.com.

Chill Pass:Add your tourism-related offers through the Partner extranet. When you log in, if you have marketing access, click on the Collateral tab on the left of the screen, then click Special Offers to view, add and edit your Chill Pass offers. Your offers will be reviewed before posting live onwww.chillpass.com.。

Calendar of Events:我们喜欢让读者了解在大棕榈泉的最新活动！如果您有旅游或酒店相关的活动，您希望在访问GPS在线日历上推广，请提交您的活动www.achievesba.com/Events/submit.。在提交您的报价后，它将通过访问网站发布前的访问GPS进行审核。

如果您忘记了外联网的密码，请访问合作伙伴登录页面，然后单击“忘记密码”。

数字的Library:我们继续添加新的图像并申请批准我们的大棕榈泉目的地照片/视频库。该网站具有高分辨率的图像和视频，可以通过媒体和交易来营销目的地。可以轻松设置您的帐户www.barberstock.com/GreaterPalmSprings。

数字的
基于2018年数字计划的成功，访问GPS持续的Expedia，TripAdvisor和Travelzoo。这些活动纳入了强烈的呼叫行动以及旅行者的直接预订选项。新增2019年，访问GPS在Weather.com上推出了一个广告系列。这种策略是为了响应近期棕榈泉图像和意识研究的调查结果而实施，这表明天气作为兴趣的关键因素和预订到GPS的旅行。

Digital Vialia促进了大棕榈泉目的地着陆页，拥有79家合作伙伴酒店优惠。从1月到2月，这项活动送达3.3 million impressions on Expedia Partner websites，例如Expedia，Orbitz，Travelocity，便宜的门票和Hotels.com。该活动还包括一个针对关键飞行市场的着陆页，其中包含飞往PSP的航班。因此，2月份的航空公司同比增长27.6％。整体运动会在广告上产生了出色的回报，花费242.4美元至1美元。除国内活动外，目的地还在2月首次在加拿大和墨西哥推出了竞选活动。这些国际竞选与美国品牌合作启动，包括金融比赛贡献。对于2月份，加拿大广告系列赢得了39.7美元的广告费用，航空票销售额增长7.4％，酒店预订比同比增长5.6％。我们没有墨西哥运动的统计数据刚刚推出。

Advertising onTripAdvisor生成892,867次印象for the months of January and February. This campaign has generated a strong click-through rate of .29% (compared to a TripAdvisor average of .10%).

Advertising withTravelzoo generated 21 million impressions1月和2月。GPS目的地着陆页的特点包括九份棕榈树，沙漠冒险吉普车，凯悦酒店，凯悦酒店，JW万豪沙漠泉，文艺复兴时期印度井，社会循环和威斯汀儿丘陵山丘丘陵山丘。在1月份和2月的几个月中，此活动已生成11.445点击访问GPS网站，37,685点击合作伙伴交易页面。在1月31日发送的独立电子邮件在访问GPS网站上生成2,967个会议。2月8日发送的“前20名”Travelzoo电子邮件也会在网站上产生超过1,640次访问。这两者都是这些日期的网站上的顶级交通资源。

访问目前的财政年度的两个旅行数据提供商签订GPS，以更好地了解访问GPS的数字媒体计划和网站的影响。两个数据提供商是Adara和Arrivalist。以下是每个程序的概述：

Adara - 预订数据
Tracks users exposed to paid media, paid social media or the Visit GPS website

Tracks hotel bookings, hotel revenue and air bookings through a 60-day pixel

必须启用cookie

Arrivalist – Arrival Data
Tracks users exposed to TripAdvisor campaign or the Visit GPS website

Tracks a visitor’s actual arrival into the destination through geolocation on their mobile device

必须启用用户移动设备上的饼干和地理位置

Since July, the Arrivalist campaign has tracked a total of6,565,143曝光和8,926令到达更大的棕榈泉。与0.30的抵销基准APM相比，这导致每千次印象（APM）的平均到达1.36次展示率（APM）。12月和2月都看到了高度抵达和APM，这与目的地的季节性保持一致。

与TripAdvisor相比，访问GPS网站与市场抵达的差异更强。访问格雷特PalmsPrings.com收到了多重的展示来展示码头。此外，该网站的APM为广告系列持续时间为1.52，而TripAdvisor则为0.99。这表明访问GPS网站访问者的旅行意图高于暴露于TripAdvisor广告系列的旅行。

Adara
自2018年9月推出以来，Adara已跟踪$3,276,390.85 in hotel revenue impact from digital media and $1,356,741 in hotel revenue impact from the website.

Bookings, ADR and revenue from digital media campaigns dipped in December, while website bookings increased. While the number of bookings by those who visited the website increased month-over-month, the stay length and ADR decreased each month, leading to lower revenue despite higher volume of bookings.

The data above also shows total bookings are lower for the website when compared to digital media. Although there are fewer bookings by those visiting the website, Arrivalist data shows a strong arrival rate among website visitors. This likely indicates that visitors come to the CVB website after booking their hotel, when they are seeking travel information for an upcoming trip. This data will help inform Visit GPS' website strategy as we continue to better understand our website visitors.