Communications

It has been a productive Spring for the Greater Palm Springs Communications team, meeting with a total of 296 journalists both in and out of market.

Visit California Mexico Mission: To better understand the Mexican traveler and capitalize on California’s cache in the neighboring country, the team visited Mexico City in late March. Combining an intimate editor’s dinner, an influencer brunch and a family-focused activation, the Greater Palm Springs Communications team connected with over100 Mexican mediato share stories beyond the known Palm Springs and Coachella angles.

Visit California Asia Mission:In April the team traveled to Japan and South Korea to capitalize on two of California’s most mature markets. This event provided key face-to-face networking opportunities with key media in the Asia market through one-on-one meetings as well as a VIP road trip music-themed dinner. The team met with over100名记者和影响者.

Arts & Culture Press Trip:连续第二年，CVB与GoodbyCoice合作举办艺术和文化的新闻之旅。白天，媒体探索了大棕榈泉各种各样的艺术景观，包括访问Cabot的Pueblo Museum和Palm Springs Art Museum以及两位当地艺术家的工作室之旅。晚上，新闻旅行与会者参加了Coachella Valley Music＆Arts Feient的VIP经验。188bet金宝搏app下载

大棕榈泉举办了全国地理中国，以获得健康和健康的功能,哪些有多个合作伙伴，包括Hot厄尔帕联，沙漠冒险红色吉普，和The Ritz-Carlton, Rancho Mirage.
日期：March 2019
Circulation:580,000 |广告价值：17,246美元
Barcelona Score:9

Mary Holland dishes on her favorite Greater Palm Springs eats in“The FivePalm Springs Restaurants You Need to Try,”介绍Food &酒. Focusing on the variety of culinary experiences one can have in the destination, partners such asCounter Reformation, Pink Cabana, Wexler’s Deli,和4 Saintsare mentioned for the unique style of cooking they’re bringing to the oasis.
日期：April, 2019
Circulation:9,388,987 |广告价值：$ 86,848
Barcelona Score:9

The CVB stays on top of the latest social media and digital developments to attract travelers to our destination! We researCH，每天在我们的社交渠道中分享想法并进行互动，以激励访问的印刷和在线媒体，数字影响者和FAM组到社交媒体内容。除了CVB的社交媒体标签之外，我们还要求在目的地访问期间使用CVB合作伙伴社交媒体处理和HASHTAG。

#VisitGPS #dineGPS #findyouroasis

To kick-off the much anticipating 2019 Greater Palm Springs Restaurant Week (GPSRW), the CVB will begin the month of May hosting an interactive culinary media event in Los Angeles. This hands-on experience will bring together food writers to experience the first taste of recipes inspired by participating restaurants. To mark the start of GPSRW, the Communications Team will host media and influencers for a progressive dining experience on May 31^st.

CVB将参加Tucson 5月28日至31日的健康旅游协会（WTA）会议。WTA致力于支持和进一步发展健康旅游业的增长和发展。

IPW，领先的国际旅游贸易展览会来到Anaheim今年6月，将大棕榈泉与70多个国家的媒体连接在一起。通信团队将参加媒体市场，提供一个在一个与对目的地感兴趣的关键记者联系一个重要机会。

In June, Greater Palm Springs will welcome SATW for its 2019 Eastern Chapter Meeting, held at Hotel Paseo. In addition to networking and professional development opportunities, the team will be leading a number of tours including pre and post conference tours featuring a number of destination immersion opportunities.

该团队还在5月5日至11日和全球性健康日的全国旅游和旅游周内加强。