DIGITAL ANALYTICS

The Digital Marketing team is continuing to optimize the digital presence of the destination through online channels, including the website and email. Key Performance Indicators (KPIs) are now being segmented by desktop and mobile users, as these segments behave differently in the digital landscape. The team is also continuing to move forward with a website redesign, scheduled to launch in August 2020.

网站（2019年10月）

网站流量

Traffic by Source and Device

Desktop vs Mobile KPIs

前5页
•/事件/
•/play/things-to-do/
•/blog/post/30-free-things-to-do-in-greater-palm-springs
•/blog/post/hot-water-guide-to-desert-hot-springs/
•/寒意优惠/住宿/

Chill Deals
In October, theChill Deals landing page已收到24,521 pageviews。Individual deals received a total of7,800 pageviews。下面列出了最佳交易。

Top 5 Chill Deals
•4^th夜间免费 - La Quinta Resort＆Club和Pga West，Waldorf Astoria Resort
• Daily Happy Hour – Village Pub
• $250 Spa Credit – Parker Palm Springs
•$ 3 TACOS和5美元Margaritas - Citrus＆Palm，Miramonte Indian Wells Resort＆Spa
•10美元游泳池和温暖的春日通行证 - 沙漠温泉Spa酒店

网站重新设计
The website redesign is continuing to move forward with an expected launch in summer of 2020. In October, the CVB hosted the Simpleview web development team for an immersion throughout the destination. This two-day visit helped the development team better understand the destination and its unique selling points, which will then be brought to life in the new website design.

新网站导航和页面布局将在日历年结束时呈现和批准。新的数字风格指南和创意设计将在2020年代初进行CVB进行批准。
Email

采取行动继续管理CVB，为消费者和DineGPS通讯提供CVB的电子邮件营销。10月份，电子邮件策略包括自动化电子邮件，将后续电子邮件发送给与初始电子邮件互动的聘用。CVB将继续使用营销自动化为参与用户提供额外的旅行信息，以增加他们的访问可能性。
Travel Data

Adara tracks hotel bookings for up to 60 days after exposure to the CVB’s digital media or website.More than $600,000 in hotel revenuewas generated through exposure to the CVB’s digital media or website for the month of August. Additionally, vacation (“fly”) markets ranked within the destination’s top10 hotel origin markets for the reporting period (August), indicating interest to Greater Palm Springs in key air service markets including New York, Chicago and Washington, D.C.

基于“增大化现实”技术rivalist tracks users arriving in destination after exposure to our TripAdvisor campaign or website. Arrivalist continues to outperform the industry benchmark of .30 arrivals per thousand exposures.