The Digital Marketing team is continuing to optimize the digital presence of the destination through online channels, including the website and email. Key Performance Indicators (KPIs) are now being segmented by desktop and mobile users, as these segments behave differently in the digital landscape. The team is also continuing to move forward with a website redesign, scheduled to launch in August 2020.
Traffic by Source and Device
Desktop vs Mobile KPIs
In October, theChill Deals landing page已收到24,521 pageviews。Individual deals received a total of7,800 pageviews。下面列出了最佳交易。
Top 5 Chill Deals
•4th夜间免费 - La Quinta Resort＆Club和Pga West，Waldorf Astoria Resort
• Daily Happy Hour – Village Pub
• $250 Spa Credit – Parker Palm Springs
•$ 3 TACOS和5美元Margaritas - Citrus＆Palm，Miramonte Indian Wells Resort＆Spa
•10美元游泳池和温暖的春日通行证 - 沙漠温泉Spa酒店
The website redesign is continuing to move forward with an expected launch in summer of 2020. In October, the CVB hosted the Simpleview web development team for an immersion throughout the destination. This two-day visit helped the development team better understand the destination and its unique selling points, which will then be brought to life in the new website design.
Adara tracks hotel bookings for up to 60 days after exposure to the CVB’s digital media or website.More than $600,000 in hotel revenuewas generated through exposure to the CVB’s digital media or website for the month of August. Additionally, vacation (“fly”) markets ranked within the destination’s top10 hotel origin markets for the reporting period (August), indicating interest to Greater Palm Springs in key air service markets including New York, Chicago and Washington, D.C.
基于“增大化现实”技术rivalist tracks users arriving in destination after exposure to our TripAdvisor campaign or website. Arrivalist continues to outperform the industry benchmark of .30 arrivals per thousand exposures.
If you have any questions about Digital Marketing, please contact:
Marissa Willman, Director of Digital Marketing |email@example.com|760.969.1348
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